IT
January 7, 2021

Marketing Executive

Job Description

Role:

• The purpose of the Growth Marketing Executive role is to support the development and execution of a growth marketing strategy that will drive brand awareness and consideration, and help acquire new customers via a range of channels.

• The successful candidate will support marketing and demand generation strategy on a day-to-day basis, working collaboratively with the Market Research & CRM Manager and the wider marketing team to deliver end to end campaign management.

Responsibilities:

• Working in conjunction with the Market Research & CRM Manager and Marketing Director, build out a winning marcomms strategy to drive prospective clients into the sales funnel – strong project & time management skills will be key to this role.

• Develop a series of integrated campaigns and initiatives across multiple channels including digital advertising & paid social, webinars and virtual events, email marketing automation, content creation, onsite campaigns – you should have experience running a range of different campaigns at one time, testing and refining the marcomms as needed.

• Ensuring your campaigns come within budget whilst achieving agreed ROI goals and targets.

• Work with a variety of internal teams to ensure a seamless customer experience, including your Marketing colleagues, Sales, Product Development, and Customer Support

• This is a highly collaborative role and requires a Marketing professional who is comfortable working with cross functional teams in multiple locations.

Required:

• Demonstrated a track record of success and growth in digital marketing and digital lead generation roles, preferably in a B2B or SaaS environment.

• A strategic mindset, with the ability to develop annual plans covering a number of markets.

• Experience using marketing software tools (HubSpot preferred).

• Analysis and data management skills, including familiarity with Google Analytics.

• Strong presentation, communication, and interpersonal skills.

• Energetic and motivated– happy to work in a changing and challenging (but fun) environment.

• A degree / Third level qualification in marketing.

• Some experience in other marketing fields like content creation, copywriting and above all - the initiative to test & learn and try new ideas to improve the customer path to purchase.

• A second language - we work with colleagues and customers from all over the world!

Apply for Job
Location
Dublin, IE
Career Level
Experienced (Non-manager)
Education
Associate Degree
Job Type
IT
Salary
55000
Job Last Updated
January 15, 2021

RECRUITER'S DETAILS

Name
Colm O'Rourke
Contact
corourke@felix.ie
Phone
01-9022506
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