The person will be tasked with the creation, management,and growth of our online social channels, in particular; YouTube, Instagram& Facebook, along with the management and maintenance of our WordPress based website.
Primary Responsibilities -
· Build and grow our new brand through social media channels.
· To increase traffic to our website resulting in indirect sales.
· Develop, implement & maintain our digital media strategy.
· Create video content aimed at a populated, engaged & vibrant market.
General Responsibilities -
- Develop a comprehensive online digital strategy plan.
- Managing and developing effective Social Media Campaigns.
- Ongoing content creation and copy writing relevant to our industry and target market.
- Taking ownership of the development of an SEO strategy.
- Manage all execution of SEM, SEO, and Adwords campaigns and formulate optimization
- Analyse market & competitor trends keeping abreast of new technology.
- Metric driven, full working knowledge of Google Analytics, Adwords & Adsense
- Additional general marketing responsibilities.
· Relevant digital marketing qualification.
· 1-2 years digital marketing experience.
· Proven track record in analyzing and measuring data,meeting targets, and using metrics
· Experience in website CMS management – preferably WordPress.
· Experienced with everything to do with SEO
· Exceptional organisational and planning skills and experience in content planning and strategy.
· Experience in creating and managing social media advert campaigns.
Nice to have -
· Video creation and editing experience would be very useful.
· An interest and some experience in marketing in general.