August 21, 2019

Digital Marketing Specialist.

Job Description


Reporting to the Director of Marketing & Communications, this person will be responsible for developing and implementing digital marketing activities to help drive lead generation-including day to day management, analysis, integrations and reporting across all email, social, paid & organic search marketing.



·       Ensure the digital journey or ‘path to purchase’ is completely connected - mapping all touch points between campaigns, website and CRM.

·       Work with Market Research to identify and target different cohorts, constantly learning from and optimizing campaigns based on performance and your ideas on how to improve.

·       Work with Market Research and the Enterprise Sales team to support new market entry, using digital tools & techniques to validate research on where the opportunities are and how best to target them.

·       Develop and implement paid and organic digital marketing activities across social, search and display campaigns including re-targeting strategies.

·       Ensure that copy,messaging, creative are tested & optimized for deployment and consistent with our website and other channels.

·       Analysis of customer engagement, developing ways to improve the customer journey and conversion metrics to meet KPIs.

·       Work closely with the team - design, events, content - to support or drive various campaigns throughout the year.

·       Arrange and run stakeholder workshops such as sales briefings, presenting reports and new campaigns that will help drive lead generation, sales demos and appointments.

·       Provide monthly and quarterly reports, analysis and interpretation of data on key metrics and deliver insights to be used for business decisions.


What will you bring to us?

·       2-3 years Digital Marketing experience, ideally in a B2B role.

·       Must have proven results delivering performance improvements and lead generation via Search Engine Optimization, advertising and Social Channels.

·       Working knowledge of Google Analytics, website CMS and Hubspot (or equivalent Marketing CRM tool).

·       Ability to optimize campaigns on data-based decisions.

·       Experience A/B testing landing pages and personalisation of website via 3rd party tools.

·       Demonstrate how you keep up to date with industry activities and knowledge.


What would be great if you did have?

·       Experience in PPC Account Management.

·       Google AdWords Certificates

·       Understanding of Google Tag Manager.

·       Experience in creating campaigns, content development & design.

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Dublin, IE
Career Level
Experienced (Non-manager)
Job Type
Job Last Updated
February 28, 2020


Jitendra Singh
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